Consulting Giant McKinsey Buys Itself a Top Design Firm

 

McKinsey & Company, the management consulting giant, is buying Lunar, the design consulting giant. The deal illustrates just how central design is to business today—and how design’s influence is growing beyond the tech industry into the corporate world at large.

On the surface, the acquisition announced today might seem unlikely. Lunar is a top design firm, known for its work with clients like Apple, HP, and SanDisk. McKinsey is, well, McKinsey—“the most well-known, most secretive, most high-priced, most prestigious, most consistently successful, most envied, most trusted, most disliked management consulting firm on earth,” as a Fortune profile once put it. But to those who’ve been paying attention, the deal is another example of a well-established trend: big companies paying big bucks for design expertise.

Read more here: http://www.wired.com/2015/05/consulting-giant-mckinsey-bought-top-design-firm

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